Pearls are more trendy than ever and are very present both in social networks and in the streets of any city. People of all styles and walks of life are wearing pearl jewelry pieces that elevate their outfits. Whether in the middle of a market, in a prominent event or simply to go to work, pearls have and continue to bring that touch of classicism and sophistication to any look. It all depends on how we combine them and our creativity.
It has been decades in which pearls had been relegated to certain social spheres. A jewel far from modernity, from young people, from innovation. But all this is far from today’s reality.
Majorica, a leading brand in handcrafted organic pearls, wants to be part of this revolution and claim the rebirth of pearls.
Classic meets today
On November 30, Majorica had the pleasure of presenting its new campaign #classicmeetseveryone. An event held at the Santo Mauro hotel in Madrid and attended by big names related to the world of fashion.
A disruptive and groundbreaking experience to show how classics can be reinvented. With more than 130 years of history-making handcrafted pearls, who better than Majorica to modernize the traditional and classic imaginary associated with pearls and bring them to today’s reality.
The Santo Mauro Hotel in Madrid was the ideal place for such a special occasion. More than a hotel, the Santo Mauro is a palace that stands out for its aristocratic character. A space where the classic is reflected through the most meticulous detail: the fabrics, the furniture, the decoration, the lighting… An ideal place to connect the classic with the modern. A perfect setting to present Majorica’s jewelry and our commitment to the future.
The event was a breakfast with pearls in which attendees were able to learn all the details about the new Majorica campaign. A session that offered tips and tricks to combine outfits with the best Majorica pearl pieces.
Classic meets everyone
In an effort to show that pearls are more fashionable than ever, Majorica’s pearl breakfast was led by Natalia Ferviú, a famous stylist, who showed attendees the wide variety of creative possibilities of our jewels.
No matter the outfit, be it a long black dress, jeans or a blue tracksuit, at Majorica there is always a unique piece that combines and elevates any outfit.
The event was attended by famous faces related to the world of the latest fashion. Alex Sanchez de Mora, Claudia Parras, Yle, Isabella Ching and Rosana Poch were some of the guests at the sweet breakfast with pearls in the style of Sofia Coppola’s Marie Antoinette. All attendees, in addition to enjoying and learning more about the world of Majorica, have been presented with a necklace, a pearl bracelet and a picture of themselves posing in #classicmeetseveryone style.
Without giving up the essence of pearls, in Majorica we join today the tracksuit, fast food, tattoos and even perreo, through our latest campaign #classicmeetseveryone.
Classic meets teriyaki
#Classicmeetseveryone is Majorica’s new campaign.
The new spot is the main piece of a campaign that breaks with stereotypes and with social imaginary. A campaign that unites the pearl with the current reality. A campaign that shows us how pearls work with everyone at any time and in any place.
Whether it’s breakfast in a royal palace or having teriyaki dinner with friends in any city slum.